Fired for Choice
The Story Behind Ezra Healing
By Suzanne Soto-Davies
There is a quiet intensity about Svetlana Rilkoff that becomes apparent within minutes of speaking with her; not the kind that demands attention, but the kind that holds it. She listens carefully, answers deliberately, and speaks with a conviction shaped not by theory, but by experience.
For over 25 years, Svetlana worked as a Registered Nurse in a variety of settings—and as such, a front-line witness to the fractures within conventional health “care.” When I ask her what those years taught her, she doesn’t hesitate.
“You see everything,” she says. “Not just trauma or acute illness, but patterns. You start to notice where the system helps… and where it doesn’t.”
It’s a measured answer, but it carries weight. Because for Svetlana, those decades weren’t just a career—they were the foundation for a turning point that would redefine her life. That turning point came in 2021.
Like many healthcare professionals at the time, she was presented with a mandate: comply with the COVID-19 vaccination policy or lose her position. For Svetlana, the decision was deeply personal. She describes it not as a medical debate, but as a matter of autonomy.
“My body is my own,” she explains. “That choice should always belong to the individual.”
She refused, and with that refusal, her career in the hospital system came to an abrupt end.
There is no bitterness in how she recounts this—but there is clarity. The experience, she says, didn’t break her: it redirected her.
“It forced me to ask a bigger question,” she tells me. “If people don’t feel supported in making their own health choices… where do they go?”
That question became the seed for Ezra Healing.
Founded the same year she left her nursing position, Ezra Healing began not as a business in the traditional sense, but as a response—a space intended for those who felt overlooked, dismissed, or constrained by conventional systems. Svetlana describes it as “a place for people to be heard first, before anything else.”
People with complex diagnoses, chronic conditions, or unanswered questions booked their own telephone call consultations, and what they found was support—something she believes is often missing in modern healthcare.
“We found that our clients—because we refuse to call them patients—just need someone to actually listen; to not be treated as another number or a part of a cookie-cutter approach,” she says. “That alone can change everything when it comes to healing!”
As word spread, the demand grew. Today, the organization includes a network of Wellness Coaches, many of whom come from medical or nursing backgrounds but have chosen to step outside of regulated systems. Some refer to themselves, as Svetlana explains, as “UNregistered nurses”—not to dismiss their training, but to reflect their decision to operate independently of institutional constraints.
Their approach centres on guidance rather than prescription. Clients are offered consultations—including a free initial session—where they can explore alternative perspectives on their health and learn about different pathways that may be available to them.
What stands out in speaking with Svetlana is her unwavering emphasis on choice:
“People should have the right to decide what goes into and onto their bodies,” she says. “That’s a fundamental principle for me.”
She often refers back to the healthcare oath of “Do No Harm,” interpreting it through a broader lens—one that includes not only physical interventions, but also the act of limiting choice itself.
Her views on vaccinations are strong, and she is open about them. She believes they are unnecessary and harmful, and that individuals—including parents making decisions for their children—should be fully informed of the consequences before they are robotically given to a newborn or school-aged child, and free to choose otherwise.
“These are deeply personal decisions,” she says. “And they should never be forced.”
It is clear that this perspective is central to Svetlana’s work and the ethos of Ezra Healing. It informs not only how the organization operates, but why it exists.
That clarity of purpose has also brought scrutiny.
In 2025, Ezra Healing was raided by Health Canada. The organization had been offering life-saving products proven to be beneficial to their clients—products she says had shown meaningful and healing improvements for many individuals.
Following the raid, Ezra Healing was forced to stop selling these products entirely—including ivermectin, fenbendazole, mebendazole, and some THC-based healing products.
“It was challenging,” she admits. “But it didn’t change why we’re here. It actually fueled our energy, as the raid was published in numerous papers, websites and aired on television. To this day we are thankful for the publicity! We also understand that everything happens for a reason, and as such, we were able to regroup and strengthen our connection with our clients.”
Today, Ezra Healing continues its work through consultations and support services, focusing on education, guidance, and community. The product side of the business may have been removed, but the core mission remains intact—and stronger than ever.
“We’re still here,” she says simply. “And people still need support. People are getting sick, and it’s imperative they know there are choices to truly support them.”
Throughout our conversation, there is a recurring theme—not just freedom, but responsibility. Svetlana speaks about both in equal measure, emphasizing that personal choice in health also comes with a need for awareness and understanding.
“It’s not about rejecting everything,” she explains. “It’s about asking questions. It’s about being informed and taking ownership of your own health.”
It’s a perspective shaped by years inside a system, and now years outside of it.
As an interviewer, what strikes me most is not the controversy that might surround her views, but the consistency with which she holds them. There is no sense of performance here, no attempt to persuade for the sake of persuasion. Instead, there is a steady alignment between what she believes and what she does. And that alignment is what has drawn thousands of people to Ezra Healing.
Finally, I ask Svetlana what she hopes the future looks like for the organization. Her answer is immediate:
“More access,” she says. “More people feeling like they have somewhere to go.”
It may seem like a simple vision, yet it’s one that reflects the path she has taken—to be the founder of a wellness movement built on autonomy, dialogue, and alternative, supportive perspectives.
As the conversation ends, I’m left with the sense that Ezra Healing is less about a single methodology and more about a shift in mindset: a move toward questioning, toward personal agency, and toward redefining what support in healthcare should look like.
“We are constantly evolving,” she explains. “We are seeing the rewards of actually being able to help people—and that’s huge! That’s what I’ve always wanted: To help our children first, to teach people their bodies are in constant healing motion, and that prevention is everything.”
For more information and a free consultation, please visit ezrahealing.com and book a date & time to get your wellness path conversation started.















